行銷筆記

Feeling Lucky May Be Much More Important Than You Think. The Key to Success Isn’t Just Persistency___ Self Efficacy

Persistency is the key to success as most of the successful people reveal in interviews. However, Liu Xuan, a Harvard graduate phycology writer decides that there should be something more than that. He found some inspiring notions in the thesis of Dr.Albert Bandura, one of the most renowned social psychologist for phobia research in 20th century, that may indicate the relevancy between success and the belief in one’s capabilities to organize and execute the courses of action required to manage prospective situations aka self efficacy. (Bandura, 1994)

In TED Taipei, Xuan Liu revealed the results of Lucky Survey with a total of 7735 samples that the highest correlated “Luck” factors are: 1. Self Efficacy 2. Optimism 3. The ability to Mind Change and the highest correlated “General Life Satisfactory” factors are: 1. Self Efficacy 2. Sense of Meaning of Life 3. The ability to Relax. Since self efficacy has such huge impact towards our lives, the next question will be how to raise self efficacy.

To answer this question, Xuan breaks down self efficacy into two key components: ability and confidence. The overlap (goldilocks zone) between these two are the Lucky Zone. According to Dr. Bandura’s 4 ways of increasing self efficacy, by far the most effective way is Mastery Experiences: set goals and overcome challenges to reach them. (increase ability) The second one is Social Modeling: see how people do things and learn from them. (increase ability) The third is Verbal Persuasion: receiving positive feedbacks and encouragement from others or yourself. (increase confidence) And finally, Physiological Factors: adequate physical and mental conditions. (increase confidence)

In addition to Dr. Bandura’s method, Xuan also shared his friend Allen’s own experiences. Allen has a 4 step SOP of problem solving for any situation : 1. Observe and Study 2. Imitate 3. Deconstruct (find the key factors of success) 4. Innovate. Some people are used to study and imitate, but deconstruction and innovation are even more important that help cultivate your competitive advantages, uniqueness, and ability to solve problems.

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