Wistron Medical Technology Keeogo B2B Marketing : Brand Awareness and Lead Generation Campaigns

Keeogo, exoskeleton robotics is one of the major investments of Wistron Medical Technology (WMT). The company is looking for distributors in the Middle East and Southeast Asia.

My Role


I’m responsible for the LinkedIn B2B marketing from content creation, copywriting, to LinkedIn campaign management to help find the potential customers, investors, and partners for WMT Keeogo.

Agenda

  • Campaign One (3 wks)
    Objective: Awareness
    Content: Keeogo intro (x1 article)
  • Campaign Two (3 wks)
    Objective: Intent (lead generation)
    Content: Product specification (provided by Wistron)

1st Campaign: Brand Awareness


Campaign Overview

Target Audience
  • Objective: Awareness
  • Period: 3 weeks
  • Industry: Medical Device, Hospital & Health Care
  • Audience: Senior level professionals / Investors
  • Region: Australia, Vietnam, Indonesia, Philippines, India, UAE, Bahrain, Turkey, Kuwait, Iraq, Oman, Qatar, Saudi Arabia

Content strategy

Mobility Like Never Before: Keeogo’s AI-Powered Exoskeleton Changing The Rehabilitation Industry

Content
  • Objectives
    • Increase Keeogo brand awareness
    • Showcase Keeogo’s business opportunity and market potential
  • Outline
    • Introduction
    • Keeogo’s business opportunity
    • Keeogo’s latest update

Ad strategy

Key performance index

Conclusion

Ads Performance

  • Impression reaches 70% Max value 
  • Clicks reaches 70% Max value
  • CTR exceeds Max value by 0.07%

Ad Design Preference (by CTR)

  • Medical professionals focus on user scenario while investors focus on product features

Most Intent TA (by CTR)

  • Country: Australia, Saudi Arabia
  • Industry: medical device
  • Job function: BD
  • Seniority: CXO, owner
  • TA results match the forecast 

2nd Campaign: Lead Generation


Campaign Overview

Target Audience
  • Objective: Lead Generation
  • Period: 3 weeks
  • Industry: Hospital & Health Care, Medical Device
  • Audience: Senior level (VP, Manager, Owner, Director)
  • Company size: Exclude companies with 10,000+ employees, competitors
  • Region(13): Bahrain, Saudi Arabia, Australia, Turkey, Indonesia, India, Philippines, Kuwait, Oman, Qatar, Vietnam, United Arab Emirates, Iraq

Ad strategy

Key performance index

Conclusion

Ads Performance

  • Impression exceeds Max value by 2,051 
  • Clicks and leads almost double the Max value

Ad Design Preference (by CTR)

  • Medical professionals focus transforming patients’ lives while investors focus on AI mobility revolution
  • Both TA groups prefer no book over book, partners over purchaser

Most Intent TA (by Leads)

  • Country: Indonesia
  • Industry: medical device
  • Job function: BD
  • Seniority: VP, owner
  • TA results match the forecast 

Project Conclusion


Most Intent TA ( 2 campaigns)

  • Country: Indonesia, India, Turkey, Saudi Arabia, UAE
  • Industry: medical device
  • Job function: BD
  • Seniority: owner
  • TA results match the forecast 

Total Engagement ( 2 campaigns)

  • Impressions: 289,863
  • Clicks: 1,550
  • CTR: 0.53%
  • Likes: 259
  • Shares: 13
  • Comments: 8
  • Leads: 145

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